When is a man a man? When he feels nothing less than 100% male: this is our guiding principle. It is said that clothes make the man, but we think that clothes should highlight your personality and underline your individual style. And all thanks to one simple formula – the 4 Ss of masculinity: a sense of self, a sense of style, a sense of elegance and a sense of athleticism. Bring these four senses together and you have nothing less than 100% man. This is why we design, develop and produce fashion and styles that allow every man to come into his own. For all walks of life. From cosmopolitan sophistication to casual athleticism. From the office to the club. Always perfectly designed for men. Every thread in every piece.